I was hanging out one day with a fellow mommy blogger, and we started talking about blogs, naturally. Though we each had a blog, we noted the different approaches we each took in blogging. Comparing our platforms, we noted certain differences. My blog more of a resource and inspiration platform, based on the some of the unique features I have, such as Mom Bliss interviews and Home Office Inspirations. Hers was personal, but not too revealing of course, and was more like a journal type.
We were both moms, both bloggers. We were not, however, the same kind of mommy blogger, which is a pretty cool thing.
Blogs — especially mom blogs — are so unique, it’s hard to just typify them all. Looking around and reading around, there are some blogs that are more personal than others, some blogs that are more of resource blogs than they are online journals. There’s no “right way” to blog, since they are such personal spaces.
So: What kind of blog is your mom blog?
Here’s how I’ve defined some of the blogs I read. It’s clear which ones are purely personal, and those that go outside the mommy sphere a bit more. These definitions are in no way to be taken as “blog-ospel” truth: They are just how I personally organize my blog reading!
Some of my favorite blogs are online journals and diaries. Blog celebrities — and typically those who’ve been blogging for a while — fall into this category. They’re the bloggers who can pretty much write about anything and people seem to catch on. They chronicle the lives of their kids, or their latest salon trip, or whatever. Some of my favorites are Sweet Juniper, Dooce, Cup of Jo, Mommy Topaz, and The Bloggess are just a handful of those whom I look up to for their natural, narrative manner.
The mom-business blog
There are moms out there who are called mommy bloggers, but their blogs don’t really serve as online journals. Being a homebased, work at home writer and blogger, I’ve been able to locate some excellent business blogs by moms, all providing resources that empower and educate me in my profession. These are blogs like The Work at Home Woman or The Mogul Mom, Mom Biz Coach and The Mom Writes (my top picks). What’s different about these blogs, compared to the journal-type blog? Well, they don’t talk just about motherhood — not all the time. They are, however, packed with resources on how to be a mom entrepreneur, or a work at home mom. In other words, they’re business blogs in mom-lingo.
The “niche hub”
These are blogs that cater towards a particular lifestyle. I prefer to these blogs “niche hubs” as opposed to plain “lifestyle” blogs, because lifestyle blogs have sort of universally been typified as either fashion/entertainment/trend-oriented. These “niche hub” blogs target a specific group or sector within a general audience. In the mom-audience, there are several niche hubs:
… and, you get the idea!
The Pinterest-able blog
I am crazy jealous of these blogs, just because their photos and images are so damn gorgeous. These are my “le sigh” blog picks — they’re full of eye candy! I’m totally inspired by beautiful images, beautiful photos, and I wish I would take the time to study and practice taking better photos myself! Some mom blogs out there are totally Pinterest-worthy, like some of my favorites: Mom*Tog, Shutter Sisters, Cannelle Vanille, Mocking-Bird, The Pioneer Woman, A Matter of Taste, Decor8, The Spoiled Mummy, and Lingered Upon, to keep the list short.
Remember: If you’re a mom, your blog is your online platform. It’s where you speak your beliefs, share your opinions, even bare your soul, if you’re brave enough. It’s up to you to make it a real, authentic expression of you, to brand it with your own voice and experiences. In the end, that’s what people will keep coming back for.
What kind of blog is your mom blog? Which of the types best fits your online platform? Let’s talk about it in the comments, shall we?