Martine de Luna with son Vito

So you may have seen my post on Facebook a couple of weeks back: I’m a Lottle Xylitol Brand Believer! Yes, ladies, that’s right. I’m now supporting the only dental gum in the Philippines that’s recognized by the Philippine Dental Association. (Special mention to all my titas, titos and my grandmother, who are dentists and an award-winning orthodontist! I hope I do you proud, hehe!)

Coming from a family with dentists and an orthodontist, I’ve always been made aware of the dangers of not brushing, not flossing. I have my grandmother, Mommy Cory, to thank for this. Without her insistence, I would have never had the beautiful set of teeth I have now (and for free, yay!). Seriously, though: Good oral hygiene is a non-negotiable. As moms, we owe it to our kids to inform them about proper dental care, from how to brush and floss, to how to eat the right foods so that their teeth (and ours!) won’t suffer.

I’m glad that Xylitol — a gum that my husband actually buy and keep in the car, or in my bag — is always within reach. Though it’ll be a while before my Vito can take it (He’s only 3), there’s a lot of information connected with the awesome property xylitol that is applicable to all parents, especially as our kids are exposed to those sugary eating habits!


Some quick facts about Lotte Xylitol

  • Lotte Xylitol is the first dental health gum in the Philippines and the only dental health gum recognized by the Philippine Dental Association.
  • As a dental gum, Lotte Xylitol actually contains approximately 50% Xylitol, a property that actually fights off bacteria that causes cavities. How? Very interestingly, actually! In a nutshell, the plaque-causing bacteria found on our teeth feeds on the xylitol, thinking it is sugar. But since it isn’t sugar, the plaque bacterially essentially kills itself off due to the xylitol. Neat, huh?
  • The action of chewing the dental gum results in increased saliva flow. This restores the pH levels in the mouth to a state that prevents the demineralization of the tooth’s protective enamel.
  • Lotte Xylitol also helps remove food particles that may be left behind in the mouth and helps remove stubborn tartar on teeth surfaces by promoting chewing action. Of course, while it helps to chew Lotte Xylitol Gum, you still need to brush your teeth daily (ideally after every meal), floss, gargle, and go on regular dental checkups annually.

The Make it Zero Campaign

During the Brand Believers briefing last July 24, Lotte Xylitol launched and elaborated on the Make it Zero Campaign. This wonderful campaign is aimed at informing and encouraging Filipino parents to commit to achieve zero cavities in the family. It’s being brought to parents all over the Philippines through school tours, which Lotte Xylitol has actually been conducting actively the past five years. The main difference of Make it Zero, however, is for parents and kids to be equipped to share dental hygiene information with their friends and families.

And, as a mom, I’m committed to share this helpful information as well to  you, dear readers! I hope you’ll support the Make it Zero campaign, too! In fact, I’ll be Tweeting/IG-ing and keeping you informed once in a while through social media, so do follow me on Twitter and Instagram as well.

Xylitol and Dainty Mom

Soi Kitaguchi and the Xylitol Believers L-R seated Martine De Luna, Jackie Go and Frances Sales _ Standing Rowena Wendy Lei, Christine Dychiao,Ginger Arboleda and Fleur Sombrero

The other Brand Believer Moms for Lotte Xylitol are (from left, standing) Rowena Wendy Lei (Animetric’s World), Tin Dychiao (Manila Fashion Observer), Ginger Arboleda (, Fleur Sombrero (Mommy Fleur); (Seated, L-R) Moi, your Dainty Mom, Lotte GM Soi Kitaguchi, Jackie Go (Go Jackie Go!) and France Sales (MommyTopaz) with cute Iñigo.

Watch out for my future posts about

Lotte Xylitol is available in bottles and blister packs, and comes in three exciting flavors: Blueberry Mint, Fresh Mint, and Lime Mint (my favorite is Blueberry Mint!). Lotte Xylitol is reasonably priced and can be found in leading supermarkets and drugstores across the Philippines. For more information, visit