Taken by Peter Hall, Dscreet Art off of Brick Lane (1)

Welcome to another Blog Love conversation! I’ve recently joined the wonderful Facebook group, Blogging Boost, and have met some pretty awesome bloggers there. I’ll be featuring some of the ladies I met there, starting with Stephanie Sadler here, who is the editor of the delightful creative blog, The Little Observationist. Immediately upon reading her blog, I knew she “got” the message of my own blog, Make it Blissful! We both love celebrating the small things and small luxuries, and rejoicing over the little details we often take for granted. Get to know Steph a bit more today!

1. Steph, tell me a bit about yourself, as a woman.

Hi! I’m Steph. I’m a full time social media strategist for an international education company by day and by night I’m a blogger at Little Observationist. I also run a shop on Etsy where I sell my photography prints and mini photo notecards, fill my time with a bit of freelance writing and love to work with small businesses on building better social media and blogging strategies.

I grew up in a suburb of Buffalo, New York, close to the famous Niagara Falls. After studying abroad in London, I decided to move back when I graduated… and nine years later, I’m still here, living with my Spanish husband Jorge and our mischievous cat Oakley.


This is Oakley. What a cutie!

About me as a woman specifically? I love that there are so many women now setting up their own businesses and becoming solopreneurs in order to find work that is flexible and fulfilling – and succeeding. I find myself drawn toward working with and connecting with these inspirational powerhouses.

2. What made you want to begin Little Observationist?

I’ve been blogging since 2002 on one platform or another. After writing a London-only blog – Little London Observationist – for five years, I wanted to branch out from my focus on the city. While I continue to share London content, I also create posts around other interests like travel and food.

I’ve always loved being a part of the blogging community as it opens up so many opportunities and has allowed me to connect with so many amazing people.

Little Observationist is also my platform for storytelling and sharing photography, two of my favourite hobbies.


3. Let’s talk about your tagline: What, for you, are “life’s little luxuries,” and how do you discover and document these as a blogger?

I think that the recent trend toward mindfulness is spot on. Observing the world around me is something I’ve been making a conscious effort to do for years and that’s when I find these little luxuries in life appear. They might come in the form of the blossoming Magnolia tree around the corner indicating the start of spring, in meeting someone whose story just has to be told, or having an entire afternoon ahead with no plans and a camera in hand. I love to take long walks, photographing the little details that catch my eye and then stopping for cup of tea and sitting down in a café or a grassy park with my mini green moleskine to jot down my observations while I’m out: sounds, smells, textures… just capturing the moment so I can write about it more accurately later.


4. What are some challenges you’ve faced as a blogger in your niche? 

I don’t see blogging as a competition. I think there’s space for everyone. And so the main challenge I’ve faced has been managing my own time so that I can blog quality content while balancing other aspects of my life.

I love the lifestyle blogger niche and I think each site is different in one way or another. I also edge into the travel blogger niche to an extent and dip my toes in as an occasional food blogger. My Feedly is jam-packed with bloggers I love from all of these different niches and beyond, each contributing something I find worthwhile to read.


5. I definitely agree with you about there being a place for everyone! But concerning you, in particular: Can you take us through a typical day (or week) as a blogger?

While I don’t run Little Observationist as a full time job, I do blog and create social media content full time for my 9-5. Between the three or four posts per day I set up for work and my one post each week on Little Observationist plus some freelance blogging on the side, I spend a significant amount of time writing, formatting, editing and photographing for posts as well as coming up with interview questions.

Most of my blogging for Little Observationist happens on a weekend. I love to take my camera out early on a Saturday morning, spend a few hours in the afternoon editing through images and then use the quiet hours early on a Sunday to write, edit text and pull in the photos.  

6. What are some of your favorite things to do, outside of the blog?

I love running around with my camera as much I can, traveling to explore cities and countryside I’ve never been to before, reading books, blogs and magazines, running along the Thames when motivation strikes, rummaging through markets, a bit of shopping, poking my nose around art galleries, drinking tea and of course spending time with the people who are close to me. Pretty much everything I love to do outside of the blog ends up on the blog eventually!

7. Where do you see your blog, down the road, and what are your hopes for it?

I hope to continue to build up content that people love to read and share and return for each week. I’d love to build up more of a community around the social media platforms I use along with the blog. I use this space as somewhere to share my photography, so one hope I have is that it might help me sell some prints or eventually have another exhibition. I have a few ideas in mind for new series and I’d love to one day have the time to write more often than once a week, but for now it’s mainly a place for me to share stories, reflect on life and remember to appreciate the little things.


Connect with Steph! Find her on her social media channels and if you like, subscribe to her blog, too: Instagram: instagram.com/littleobservationist  | Pinterest: uk.pinterest.com/stephskimo/  |  Twitter: twitter.com/LLOStephskimo  |  Facebook: facebook.com/littleobservationist   |  Facebook (London): facebook.com/littlelondonobservationist